But how do we create the following in the first place? Well that’s the question, there is no exact formula in how to develop a rapid Twitter following. I came across a Lambda films blog, a video production Cambridge business on the subject of marketing platforms with ways to promote your video, focusing on Twitter. It actually provides a few very useful ways which one might use to develop their following and how to use that following once it is secured. So although there is no exact method there do seem to be some techniques to help you on your way. Their video blog on Twitter Videos also shows you how to make the best out of the social platform for marketing your video content.
One way it lists as a serious benefit are influencers, who are trusted and established companies with a heavy following. By creating a dynamic link with an influencer, there is potential for them to retweet something you have said, which will then be put to the eyes of a great deal of interested followers. What you mustn’t do is spam the influencer, it’s unprofessional and will not help. If you find something relevant they have posted in their feed that you can reply and contribute to, it may be valued and a chain of discussion may result.
What’s often forgotten is that once your following is there, it’s important to ensure they remain interested, to do this you have to have a fairly regular feed of relevant and interesting things to say. Another mention in the Lambda films video is to keep an eye on trending topics so that you’re up to date with current affairs. Of course, not every trending subject is going to be relevant to your business, unless your company involves something to do with Justin Bieber, but it’s a good idea to keep an eye on them. Hashtags can also make what you’re tweeting about more accessible, those who might be interested in the subject matter of your post can find it via the hashtag. So hashtags are actually very useful tools.
Social networking is an incredibly valuable tool if you use it in the right way. To be honest I think it’s now imperative for businesses to be all over it now. Twitter are providing significant and easy means of communicating with customers, clients and even other businesses. So we might as well learn how to use it to the best of our ability, otherwise we risk falling behind.
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