Advertising campaigns are increasingly broadening their reach into the online realm. More often than not, we're going to see our favourite adverts online before we get the chance to see them on TV. Actually, there are the ones that everyone loves, the Christmas Coca-cola or John Lewis advert are, Perhaps, a aesthetic indicator that you've forgotten to buy a present for your Mother-in-Law. If you needed reminding that is. It's these two particular adverts that have the potential to change the mood of their audience instantly, Instigating festiveness in even the most miserable of people. "It's only Christmas when the John Lewis advert has been on" is a phrase I’ve heard far too many times , as though Christmas isn’t a definite annual routine that will happen regardless if we see santa swigging a coke on the TV.
A more recent one I admired was Three’s Twitter trend #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven’t seen the video then you can take a look here.
The best bit was the interactive features of the video, not only did you get to watch a pony do the moonwalk, but you had the ability to give the video a romantic or a Mexican theme, along with many others, in the “pony mixer”. The online world of social media went berserk.
But these are all videos from major conglomerates, everybody's heard of John Lewis! Coca-Cola can’t fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that is just as, if not more, a success. And there are hundreds of them, a firm favourite is still the ultimate dog tease.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Of course there has to be certain amount of quality in the video, but the bigger question is how it generates views in the first place. One can understand how Three manage to produce a viral video so easily, but their audience is already right at their fingertips, they've already built themselves an audience, all they have to do is upload something. But for someone to come out of nowhere, with no ready-made market, and cause riots over social media, well that's rather impressive.
What I’d like to know is how much is thanks to the content and how much is just sheer chance? While deliberating and YouTubing how exactly I could formulate my own viral video and, in this, online fame, I came across this what is a viral video blog from Lambda Films, who are promotional video production company.
Alright, so it doesn’t exactly rocket my online fame chances, but it gave me a better idea of how I could go about instigating it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult part. You might be lucky, you might just happen to film one of the most hilarious scenes to grace the web completely by chance, but it’s not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
Click this link for another blog with some more great business tips.
A more recent one I admired was Three’s Twitter trend #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven’t seen the video then you can take a look here.
The best bit was the interactive features of the video, not only did you get to watch a pony do the moonwalk, but you had the ability to give the video a romantic or a Mexican theme, along with many others, in the “pony mixer”. The online world of social media went berserk.
But these are all videos from major conglomerates, everybody's heard of John Lewis! Coca-Cola can’t fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that is just as, if not more, a success. And there are hundreds of them, a firm favourite is still the ultimate dog tease.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Of course there has to be certain amount of quality in the video, but the bigger question is how it generates views in the first place. One can understand how Three manage to produce a viral video so easily, but their audience is already right at their fingertips, they've already built themselves an audience, all they have to do is upload something. But for someone to come out of nowhere, with no ready-made market, and cause riots over social media, well that's rather impressive.
What I’d like to know is how much is thanks to the content and how much is just sheer chance? While deliberating and YouTubing how exactly I could formulate my own viral video and, in this, online fame, I came across this what is a viral video blog from Lambda Films, who are promotional video production company.
Alright, so it doesn’t exactly rocket my online fame chances, but it gave me a better idea of how I could go about instigating it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult part. You might be lucky, you might just happen to film one of the most hilarious scenes to grace the web completely by chance, but it’s not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
Click this link for another blog with some more great business tips.